Forrester: RTB in its Sophomore Year

Forrester lead analyst Joanna O’Connell gives a great presentation at this year’s OMMA RTB on where we are in the evolution of programmatic buying.

I was blown away by the amount of knowledge that I gained from Intro to Digital Media class. It truly gave me a foundation to the highly complex ad tech ecosystem in a fun and easy to understand format. - Account Manager Digital Marketing Solutions, Epsilon